To be a global leader in denim – a position that we sustain by producing high quality denim that is ahead of the fashion curve - and is the first choice of discerning customers across the spectrum of brands all over the world.
Passion leading to excellence
It is the driving force that prods us towards greater heights in whatever we do
Agility to stay ahead and to innovate
We are self-motivated towards being a step ahead of the competition and pioneering changes that revolutionise the industry
Aggression for Growth of all stakeholders
Growth for us means collective progress for all our stakeholders – our customers, employees, investors and the community at large
Ethical Behaviour that underlines all our practices
We try to be absolutely fair and transparent in all our dealings with internal and external bodies
Respect for diverse views
We value opinions and beliefs of individuals and communities without any bias that allows us to have a well-rounded approach
Care for the environment and the community
We make sure that our processes and products do not harm the environment or the communities we come in contact with and constantly work towards a more sustainable future for all
Collaborative and Relationship Driven
We value relationships with our employees as well as the communities that we come in contact with and strive relentlessly to empower them
Customer Orientation
We believe that our greatest strength lies in knowing our customers and anticipating their needs in advance and doing our best to meet them in time