Founded with a mission statement of bringing world class technology and equipments to India, West coast rentals continues to provide scaffoldings, construction and industrial equipments to Indian construction and engineering industry for better productivity and work place safety at application sites. Demotic Studios devised corporate communication, advertising and internet presence for West Coast Rentals, making it easy for the BtoB customer markets understand company's services offerings and products. Being new to India, these product needed a good explanation for their applications, installations and usage guidelines. We worked with West Coast's team to design subtle and simple communication items, while building a strong identity for their presence.